Logos are really important. They can be daunting to design but are a must for any business and are the cornerstone of any good business brand, or even a personal brand. You want your logo to explain who you are and what you do, why you do it, and how you do it. You’ll include it on social posts, presentation decks, marketing materials, business cards, and more.
Use empty space to keep your logo design clean.
Use shapes to think inside the box.
Imagine your logo in situ.
Color is key for good design.
Be literal with your logo.
Be authoritative with your logo.
Create visual salience with a pop of color.