FAQ pages (when done well) can be a double win: They provide valuable content that users want to see and Google wants to rank.
However, when rushed, FAQs can easily become lazy data dumps of loosely linked questions and half-baked answers.
Don’t be the latter. Instead, create useful FAQ pages for humans and search engines.
In this guide, you will learn the following:
What an FAQ page is
Five (real) FAQ page examples
Three ways to find questions for your FAQ page
Best practices for SEO-friendly FAQ pages
How to add FAQ schema in three steps
Common questions about FAQs
What is an FAQ page (and why it’s useful for SEO)?
An FAQ (frequently asked questions) page is a place on a website where common questions related to your niche can be answered.
It often looks a little something like this:
Twitter's FAQ page
But they can also look like this:
FAQ in a blog post
A good FAQ page can help people at different stages of the buyer’s journey and can act as the first point of contact for potential customers.
But what about SEO? Are FAQ pages beneficial?
I’m glad you asked.
Are FAQ pages good for SEO?
Like 90% of SEO questions, the answer is… it depends.
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A half-thought-out FAQ page that is essentially just a dump of questions exported from a keyword tool and quickly answered on a page may not be the best way to leverage FAQ pages for SEO.
However, when optimized for relevant whatsapp number list keywords and well designed in terms of UX, FAQ pages can be great for SEO.
In fact, the goal of an FAQ page is the same as the core goal of SEO: to provide the best answer to a question.
Five FAQ page examples
There are actually quite a few ways to display your FAQ pages, although they all have the same goal: to answer common questions a user may have and present them clearly.
In terms of FAQ pages for SEO, I am going to split them into five different types:
Dedicated FAQ page
Standalone blog post
Within a blog post
Let’s take a brief look at each (along with examples):