By the way, by "effectiveness" I mean the email list quantity and quality of the marketing results, while "efficiency" refers to the investment (i.e., money and/or time) required to achieve those results. So what does it depend on? Which are the variables that really influence the success or failure of your marketing the most? This may come as a surprise,
but here are the key contributors and most crucial variables email list you can influence directly that account for most of the difference between your marketing success and failure: 1. You (your background, expertise, skills, personality, style, etc.) 2. You marketing email list message and communication 3. Your investment (time and money) email list However, the marketing tools you choose in order to deliver your marketing messages to your target group play a role as well, of course. To illustrate this point I have first email list grouped the various and most commonly used marketing tools/strategies into three distinct groups:
Direct approach such as ads email list, direct mail, flyers, brochures, website, and even cold-calling: The marketing purpose is obvious. It's a one-on-one delivery directly to your target group and focuses clearly on the benefits of your product/service). 2. Indirect approach such as networking email list, presentations, articles, press releases, and email list social media.