well to increase conversions. It gave the brand a face and built trust. Ask your customers to participate in case studies that you can then showcase on your site. Create video testimonials that you can embed on your site and in a YouTube channel for your brand. 4. Use free shipping It is the number one promotion that drives online shopping. Be sure to watch your profit margins, but if you're able to offer free shipping, it's been proven to drive customers to purchase more than any other tactic on this list. Additionally, offering free or discounted shipping can reduce cart abandonment rates. According to kissmetrics, 28% of shoppers will abandon their cart if they encounter.
unexpected shipping charges. This is the #1 reason for cart abandonment! It's also important that if you offer free shipping, you advertise it loud and clear and be as clear as possible about your free shipping policy. Remember, no one likes l. If customers perceive that they are able to purchase a product for less than it's worth (or less than they're employee email list willing to pay) on your website, you've created a demand for this product and proved the value of your site. Use strikethrough prices to show customers the value of your offer and how much they'll save buying the product from you. Cross out the original price and underline the selling price. Here's another example from Holt's Cigar Company:Blog_Post.
Cigar_Image_2 Not only show how much customers will save by buying the product on your site with strikethrough prices, but directly compare your cheaper prices to those of your competitors. 6. Add a call to action on every page On every page of your site, you should guide visitors to a desired action. Think of each page as an opportunity to funnel buyers into a purchase, lead generation form, event promotion, social sharing, and more. in order to earn more money and/or promote your brand. Persuading site visitors to do what you want is no easy task.