Jun 12, 2022
In Book discussion
With the increase in the cost of acquiring customers in the education and training industry, the fission of service accounts and the fission of personal accounts have executive list become standard games for giants to amplify traffic. There may be dozens of fission campaigns running every day, but the data can sometimes vary widely. This time, the author will talk to you about thinking about design from the perspective of product thinking - the poster of the explosion of physical fission to gain executive list customers. The following design ideas + "routine" template are attached. The author has helped companies get millions of customers through fission, and the poster fission level in the later stage is stable above 20. I have also analyzed and summarized many large factory fission posters, but there may be limitations of experience. If you are a novice, then please read down, you will benefit a lot, if you are a big boss, then please read down, hope to have more exchanges. 1. Think about executive list design with product thinking People who see the poster in the circle of friends, like reading the title of the article, generally click within 0.5 seconds. If the user is not interested in the information they see or cannot grasp the key point, they will immediately close the poster and jump out. Posters deliver information and gain traffic in the easiest and fastest way. It is no exaggeration to say that the importance of posters in the entire fission executive list activity accounts for at least 70%. Since it is so important, we might as well forget the previous n elements of poster design for a while, and try to use the product design perspective to train how to think about poster design. First of all, Mr. Liang Ning mentioned in "30 Lectures on Product Thinking" that when looking at a person or a product, observation and judgment can be executive list made from shallow to deep five layers: "perception layer, role layer, resource layer, ability layer and existence. sense". 1. Perception layer A product, you get it, its design is beautiful, how is the texture. A person, when you first see him, the person's body, appearance, accent, and how to wear clothes, this is the outermost executive list perception layer. Based on this, in the poster design, the overall presentation of a poster is like a face. Whether it is good-looking and concise, and whether the color matching conforms to the mainstream aesthetics will initially determine your favorability, but this is also the shallowest level.