Apr 09, 2022
In Book discussion
For some business owners, the process of hiring a content manager is a unique and unfamiliar challenge. It's not a role they hire for often, and the skills required can be found in candidates with a wide variety of backgrounds. Because a content manager is an essential part of your inbound marketing efforts, getting it right is crucial. Free Course: They Ask, You Answer the Whatsapp Mobile Number List Fundamentals with Marcus SheridanWe've written extensively about how to find, hire, and onboard the best content manager for your business, so if you need help finding the right person for your business, check out these resources to help you go forward. Content Manager Job Description for All Industries (Ready to Use)How to Assess a Content Manager Candidate's Interview SkillsIs Hiring a Content Manager Really Worth the Cost? The value of hiring an outsider to the industry as a content managerHow long does it take to Whatsapp Mobile Number List hire and onboard a content manager? But successful management doesn't stop once the employee is onboarded. In fact, it's only just begun. So if you now have a content manager on board, here's what comes next. The next challenge: managing the manager What happens once this Content Manager is seated in the role and onboarded to the business? How do you know, whether you're CEO, VP of revenue, CMO, or in another role, that the content manager is doing the right things every day? What are realistic expectations? What are the ideal touchpoints that make your content manager feel supported but not micromanaged? Justine Timoteo Thomas is the Director of Training at IMPACT. She manages all of our content trainers, who work directly with the content managers of our client companies. Justine has years of content marketing experience, but as a manager she also works with direct reports whose area of expertise is outside of her first-hand knowledge, such as Video Trainers and HubSpot Trainers . The Whatsapp Mobile Number List key to good management, according to Justine, is the right mindset: “You can still be a great manager without needing a deep understanding of what these people have to do every day,” she says. "After all, that's what you hired them for." If you've hired well and established job details, your management should focus on encouraging growth and removing barriers, which will allow your content manager to do their job well.