Apr 06, 2022
In Book discussion
The rapid and mandatory transformation has shown that an incredible number of things can be facilitated digitally. And sometimes even better be and go. But human contact can never fully move to the cloud. Events are crucial to their marketing Whatsapp Number List mix for 85% of marketing executives. A recent survey among 30,000 Dutch event visitors shows that more than 95% of them long to visit a business event, sporting event and entertainment. The coming year is off to a good start. The Dutch government has approved Fieldlab 's test events. These are organized in February to prove that events can be organized safely. Even though big names in the sector indicate that we can Whatsapp Number List write off the coming festival season, the Back to Live concepts are ready to be started up in good spirits. Big challenges, big business cases Yes, I also really crave physical gatherings. And I also see the added value of the unexpected contacts you then make, which evoke all possible emotions in you. If we look at startups such as Uber and Airbnb, you can see that they have grown by taking on major challenges. In their sector. The biggest challenges in the world are the biggest business cases (in my view). And we now suddenly see that all major challenges in the event industry (from sustainability issues such as CO2 emissions, plastic use and waste to working Whatsapp Number List with new technologies such as AI and AR/VR) are being solved by means of great technology. Also read: The checklist for a successful online event The big tech companies are currently investing an insane amount of money in online event solutions. Like Apple with NextVR and the Web Summit that invested in Hopin , making the company now worth $2 billion.