Apr 11, 2022
In Book discussion
Easy. Nonprofits rely on the generosity of donors and supporters to make a difference. With the nonprofit landscape constantly changing, it's hard to capture the company mailing list of these busy people. Today's nonprofit marketers and donor relations managers are wondering how they can nurture meaningful relationships and leverage available technology to engage donors and learn more about their preferences and needs. Behaviours. Last month, campaign monitor partnered with causevox to host the causevox live shutdown in san francisco. At the event, we looked at issues plaguing nonprofits today. Causevox live included an insightful and inspiring Panel discussion featuring experts ranging from causevox ceo rob wu to top fundraisers from amigos san francisco and baycat. Experts shared key nonprofit facts, insights and best practices to help attendees stay informed on how to effectively connect with current donors and win new ones. Here are three helpful takeaways we learned directly from the pros at causevox live. 1. Donor and fundraising behaviors have changed. Relationship-based fundraising is here to stay. As donor behavior Changes, technology is simultaneously evolving to keep pace. These technological changes allow nonprofits to open up new avenues to connect with their donors, volunteers, and supporters. Rob wu said he finds the new era of fundraising to be community-driven. Instead of focusing on email blasts, which were prevalent (and ineffective) in the past, today's nonprofits focus on relationship-based fundraising efforts, with the aim of connecting with donors in a personal way. Here are some ways donor behavior has changed: donors want to have a personal connection to the causes they support. They want to see the effects of their donations or participation.